PPC Bully Review – An Honest Look

In this PPC Bully Review, I am going to share with you one of my favorite tools for helping me create profitable pay per click campaigns. PPC Bully is a web based software developed by Emil Paz that allows you to spy on your competitors pay per click campaigns and allow you to discover and copy their profitable campaigns. Read on the rest of this review to see why I like this tool so much.

Pay per click marketing is one of the fastest ways to get traffic to your site, hands down. Nothing compares to how quickly a campaign can be set up and launched. However, if you don’t know what you are doing, you can just as easily lose hundreds of dollars, with nothing to show for it.

The problem with pay per click marketing is that you constantly need to keep testing various aspects of your campaign in order to make it profitable. It is very rare to have a successful ppc campaign without testing it first. Unfortunately, most people don’t completely understand the way pay per click works and they assume they will always get great results. This results in them carelessly launching campaigns that have no chance of working.

Since this has been a problem for years, smart people like Emil have come along to develop software which can analyze the ads in the search results. It started with keyword spying to see what everyone else was bidding on, and what keywords were performing well. With this information alone, pay per click marketing got a little bit easier. However, software developers haven’t stopped there.

Just recently PPC Bully was released to a hungry crowd. Pay per click marketers all over the internet were chomping at the bit to join the site and get PPC Bully to do their spying for them. I got caught up in the hype myself, and as an aspiring pay per click marketer I was anxious to get setup my membership and see what PPC Bully could do for me.

Upon logging into PPC Bully all you need to do is start a new project and add in your keywords. The tool will then start scanning your keywords and you should begin to see results the next day.

PPC Bully works by scanning the ads on Google that show up for your specified keywords. Over a one or two week period, PPC Bully can determine which of these ads are profitable using its Profitability Indicator formula. This calculated using the formula:

PI = (Number of days ad seen * Percentage ad seen) / Number of days ad last seen

This is based on the idea that advertisers will keep paying for an ad on a consistent basis if that ad is making money for them. Using PPC Bully, you can see which ads have the highest PI for your keywords, and hence are the keywords you should use in your own pay per click campaign.

Now, you can literally have the same information your competitors have worked so hard to come up with by seeing their exact campaigns. You know which of their keywords are successful, what ads they have run, and you can see exactly how their landing pages are structured. There is no more guess work because all of the information has been collected by PPC Bully and is delivered to you.

I can’t say for sure how much money I have saved by using PPC Bully, but I know I am impressed with the results from using it so far. I signed up for my membership a couple of weeks ago, and I have already launched two successful pay per click campaigns using the data it has gathered. I hope you enjoyed this review of PPC Bully and I think any pay per click marketer should consider adding it to their toolbox.